1. a term used to describe the activities of companies and groups that position themselves as leaders in the struggle to eradicate breast cancer while engaging in practices that may be contributing to rising rates of the disease. (Thanks to Hannah Klein Connolly for this quote.)

Nothing says, “I support breast cancer research” like spraying a bunch of chemicals on lawns that end up in our waterways and bodies. COME ON PEOPLE. ARE YOU KIDDING ME?!

Absolutely Ridiculous


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